A facilitation method, turned into a product with its own revenue line
- Client
- Facilitators’ Corner
- Sector
- Professional services / facilitation
- Capabilities
- Product build
- Stack
- Next.js · TypeScript · Supabase · Tailwind CSS · LemonSqueezy · Resend · PostHog
Facilitators’ Corner runs workshops for corporate teams and distilled its method into the Workshop Deck: 6 phases, 28 activities, 52 cards. The method earned only when someone was in the room facilitating. We designed and built the Workshop Deck App, the digital edition of the deck: browse and search every card, design a session step by step, and leave with a timed agenda. It sells at facilitators-corner.com on lifetime licenses behind a 7 day free trial, a revenue line that no longer depends on the calendar.
Facilitators’ Corner is a Belgian facilitation studio. It designs and leads workshops for corporate teams (problem solving, strategy, team retreats, innovation, OKRs) and trains individuals and organizations in facilitation. Its method was built session by session, over 100 or more workshops by the studio’s own count.
The method had already been productized once, on paper: the 6C framework (Connect, Collect, Choose, Create, Commit, Celebrate), 28 tested activities on 52 cards, sold as a printed deck, with a masterclass and group coaching around it.
At the time of the project, the business earned the way facilitation businesses earn: sessions and training sold as time, plus the deck as a one-off physical product.
A services business has a structural ceiling: the method makes money when someone is facilitating, so its reach is the calendar. The printed deck travels further, but cards on a desk cannot search themselves, time an agenda, or save a plan. The workflow around the cards (picking activities, sequencing them, doing the time math, reusing what worked) still lived in spreadsheets and headspace.
Selling the method digitally takes an actual software product: accounts and access control, payments and licensing, a content pipeline for new card packs, and a builder good enough that designing a session in it beats a blank whiteboard. That is a different trade from facilitation, and standing up a product team for a first digital product is exactly the bet a small studio cannot afford to get wrong.
We designed and built the Workshop Deck App as a production web product: Next.js and TypeScript on Supabase (Postgres with row-level security, Google sign-in and magic-link auth), with the studio’s card deck as the data model.
The method is the product. All 52 cards of the printed deck are in the app, searchable, filterable, and favoritable. The builder walks the deck’s own phases, Connect through Celebrate, so designing a session in the app is practicing the method. Activities drag and drop into a sequence, and the app does the arithmetic the spreadsheet used to do: automatic timing, buffer time, break recommendations. Ready-made recipes give a starting point, custom cards cover what the deck does not, and the finished agenda exports to PDF or a share link a recipient can open, and duplicate, without an account.
The commercial machinery is part of the build. A 7 day free trial carries a visitor from signup to purchase self-serve. The premium card content stays sealed on the server until someone buys, enforced in the database and proven by automated tests rather than hidden in the interface. Automated lifecycle email does the follow-up: a welcome, a nudge when a trial goes quiet, a warning before access closes. Lifetime licenses sell through LemonSqueezy checkout, email runs on Resend, and product analytics sit in PostHog.
New card packs ship through a scripted content pipeline (seeding, image processing, storage), so the deck can grow without rebuilding anything. It has grown since launch: the app now carries 60+ facilitation activities. The studio runs its own support too: licences and trials are granted and extended in house, with no developer in the loop.
The app is live at facilitators-corner.com/workshopdeck as the App Edition, and inside the studio’s top-tier Mastery Pack. The studio’s method now sells as a product: someone can find it, try it free for a week and buy it with nobody from the studio involved. No session required, no marginal cost per sale.
"Our method used to earn only when I was in the room. No room, no revenue. That’s the trap of selling your time. Cogenta turned the method into a product, end to end. People find it, try it, buy it. Nobody from the studio needs to be there. It sells while we sleep."
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