A CRM your team actually uses
Leads slip. The pipeline is a guess. The CRM nobody updates. We select, implement, and tune the CRM at the core of your revenue system, and we take zero commissions from any vendor.
What this fixes
Leaky sales pipeline
Disorganized lead management and inconsistent follow-up quietly kill deals. Valuable leads are forgotten, nurturing depends on memory.
We structure the pipeline so no lead is left behind and follow-up is systematic, not heroic.
Gut-feeling decisions
Without one clean customer record, every forecast is a guess and every campaign is aimed blind.
We set up reporting you can actually trust, built on data your team actually enters.
Service that cannot scale
When client context lives in inboxes, every answer is slow and every handover loses history.
One record per client: history, deals, and conversations in a single view.
Concrete work,
named up front
Seven stages, one team, no handoffs. Every row is a deliverable you can hold us to.
Strategy
Advisory, business case, roadmap, and system architecture before any tool is bought.
Software selection
Needs analysis and vendor evaluation. We recommend what fits, not what pays us.
Configuration
The platform set up around your process: pipelines, fields, views, and rules your team recognizes.
Migration
Your data moved in whole: deduplicated, cleaned, and verified before the old system goes dark.
Training
User training and admin enablement, role by role, until the team runs it alone.
Support
Ongoing support and tuning after go-live, so the system keeps fitting as you grow.
Fluent in 8+ platforms. Loyal to none
Zero commissions from any vendor, ever. The CRM we pick is the one that fits your business and your budget.
Deeply customizable and built for scale.
Best for large, well-resourced teams.
What this looks like delivered
A well-set-up CRM stops the internal leak.Connecting it to every other tool, and automating what happens between them, is what turns it into a revenue system
CRM questions answered
More than 8, across very different kinds of business, and we are not tied to any of them. Three examples, each leading a different segment:
- Salesforce: deeply customizable and built for scale; best for large, well-resourced teams.
- HubSpot: the easy all-in-one for sales, marketing, and service; best for SMBs and growing teams.
- Attio: fast, flexible, and modern; best for startups and tech-forward teams.
Whichever one fits your business and your budget, we have set it up before.
A full end-to-end system typically starts from €10,000, and the final figure follows the scope. For a defined project we agree a fixed scope and a fixed price up front, with no hidden costs; for ongoing or open-ended work we bill by time or on a simple monthly arrangement. Either way, you will know exactly what you are paying and what you are getting before any work starts.
A full end-to-end build, from strategy through to training, takes about 3 to 4 months on average, depending on how complex your setup is. We work in stages and get the useful parts live early, so you see value along the way instead of waiting for one big launch at the end.
See what one system would change
A free 30-minute call: we walk through where your revenue leaks and what fixing it actually takes. No pitch.
The Cogenta perspective
Why CRM projects fail small businesses
AI visibility: do you exist when buyers ask AI?
AI layoffs: what the data actually shows
Top 5 CRM selection mistakes your small businesses can't afford
5 critical CRM challenges facing SMBs in 2025
High Earnings, Low Tech: Belgium's SMB Paradox
Should your SMB subscribe to tech integration services?
The No-Code playbook for SMB Integrations & Automation
How artificial intelligence is transforming CRM
