We build revenue systems for SMBsthat drive predictable growth

Trusted by startups and SMB's

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[The problem]

Your revenue has holes in it

Deals die waiting for a follow‑up

Most deals aren't stolen by competitors. They die quietly, waiting on a follow-up that lived in someone's memory.

See how we fix it
DEAL 014 · PROPOSALMTWTFProposal · €12,400Proposal sentLast reply: 2 days agoGone quietFollow-up: not scheduled

Your client data lives in five places

History in inboxes, deals in a spreadsheet, notes on paper: five tools, and none of them agree. Deals are lost on missing context before you even know they existed.

See how we fix it
SOURCES 05 · SYNCNO MASTER RECORDSpreadsheetInboxPaper notesInvoicingCalendar2 versions1 phone number1 client, 5 places

You're still doing work machines do now

Hours a week retyping what another tool already knows, while businesses your size hand the busywork to automation and AI. Every admin hour is an hour nobody spent selling.

See how we fix it
QUEUE · BY HANDMON · 09:10Log the call20 minFollow-up email10 minUpdate the sheet15 minSend the invoice15 minBy hand: 0h 20m × 5 dealsTime left for sellingautomation: off

None of those leaks is a tool problem.
All of them are system problems.

Thefixisneveronemoretool.
It'sonesystem:CRMatthecore,runningsales,marketing,andserviceasonemotion.

The tool changes.The SMB problem does not.
[The solution]

One system,
three building blocks

Every build follows the same blueprint: the right CRM, everything connected to it, the busywork automated. Start where it hurts most.

CRM: one record per client, a pipeline that advances — the source of truth
01 / 03

CRM strategy & implementation

Vendor-neutral selection, implementation, migration, and adoption of the CRM at the core of your system.

Explore capability
Integration: five tools connected, one source of truthWebsite & formsEmail & calendarQuotes & e-signInvoicingPayments5 tools, 1 truth
02 / 03

System integration

Your tools connected around the CRM, by iPaaS or custom API, so no one types the same thing twice.

Explore capability
Automation and AI: the busywork runs itself — 90 seconds instead of 25 minutesby hand: 25 minutesautomated: 90 seconds
03 / 03

Automation & AI

Workflows, follow-ups, lead scoring, and applied AI that give your team their hours back.

Explore capability
Platforms we work with
HubSpot
Webflow
Pipedrive
Stripe
Notion
QuickBooks
n8n
Outlook
Zapier
PandaDoc
Salesforce
Typeform
Mailchimp
Calendly
Slack
Exact
Airtable
Mollie
Google Workspace
DocuSign
monday.com
Attio
WhatsApp
Zoho
WordPress

Your stack, speaking one language

[The difference]

We work for you,
not the vendors

Expert in your problem, not salespeople for a platform. Five commitments we make on every build.

0+Projects owned end to end
0+CRM platforms implemented
0Commissions from vendors, ever

We don't take commissions.

Zero, from any platform, ever. We recommend what fits, not what pays us.

We don't hand off.

One senior team builds and runs the whole system, CRM to website.

We don't sell deliverables.

We win when you win: measured in clients won, clients kept, and hours saved.

We don't guess at your job.

Ten-plus years running the P&L on the client side. We build systems for the people who live with them.

We don't leave delivery to chance.

A method built from PRINCE2 and Agile: on scope, on budget, on time.

[The proof]

What they say about us

Cogenta delivered a system that worked for our team, adapting quickly without overcomplicating things. They focused on needs.

Bravos Research

Edward Massaut

Co-founder, Bravos Research

They unified our complex, fragmented data into one seamless CRM system that truly works for how we operate.

ETH France

Bettina Boon Falleur

Head of EthCC, ETH France

Achieved project readiness on time: Cogenta formalized our expansion plan, implemented PRINCE2 governance, and built key internal capabilities.

Hive5

Gaël Van Gijsegem

BU Director, Hive5

Our method earned only when I was in the room. Cogenta designed and built the Workshop Deck App end to end, and now it sells as a product.

Facilitators' Corner

Mehdi En-Naizi

Founder, Facilitators' Corner

We went from a vanilla CRM to a EUR 4.3M qualified pipeline in three months. Cogenta built the machine, and I walk into every meeting prepared.

Allyfe

Antimo Fiorillo

CEO, Allyfe

Clutch5.0Rated 5.0 out of 5 on Clutch
Google5.0Rated 5.0 out of 5 on Google

Your questionsanswered

We make your sales, marketing, and service work as one connected system around your CRM, so nothing slips through the cracks and revenue stops leaking between them. In practice: we pick the right tools, connect the ones you already have, clean up your data, and set up automation so the repetitive work runs itself. One system that fits how you actually work, not a pile of apps that don't talk to each other.

Because we work for you, not for the tools. A vendor sells you their platform whether or not it fits, and many agencies resell whatever pays them a commission. We take zero commissions from anyone, so the only thing we are selling is the system that is right for you. And we judge our own work by your results (more clients, kept longer, less time wasted), not by how many things we ship.

More than 8, across very different kinds of business, and we are not tied to any of them. Three examples, each leading a different segment:

  • Salesforce: deeply customizable and built for scale; best for large, well-resourced teams.
  • HubSpot: the easy all-in-one for sales, marketing, and service; best for SMBs and growing teams.
  • Attio: fast, flexible, and modern; best for startups and tech-forward teams.

Whichever one fits your business and your budget, we have set it up before.

A full end-to-end system typically starts from €10,000, and the final figure follows the scope. For a defined project we agree a fixed scope and a fixed price up front, with no hidden costs; for ongoing or open-ended work we bill by time or on a simple monthly arrangement. Either way, you will know exactly what you are paying and what you are getting before any work starts.

A full end-to-end build, from strategy through to training, takes about 3 to 4 months on average, depending on how complex your setup is. We work in stages and get the useful parts live early, so you see value along the way instead of waiting for one big launch at the end.

Usually within a week or two of our first call. We keep the intake light: one discovery conversation, a look at your current setup, and a clear proposal. If something is urgent (a migration deadline, a pipeline that stopped working), say so and we will plan around it.

Yes, when they serve the revenue system. Our core work is CRM, integrations, and automation, and those systems rarely stop at the CRM: client portals, forms, internal tools, and the website pieces that feed your pipeline are often part of the build. And when your expertise itself is the product, we design and build it end to end, into something your clients pay for. If what you need is a website with no revenue system behind it, we will say so honestly and point you to the right kind of partner.

See what one system would change

A free 30-minute call: we walk through where your revenue leaks and what fixing it actually takes. No pitch.

[Insights]

The Cogenta perspective

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